Made of 725 light and dark pennies, this display was created to look like the JCPenney logo. With the intention of starting a social media campaign, the idea behind the sign was to promote customer involvement with the use of a new hashtag #GotMyPenneysWorth and have customers post pictures sharing their purchase.

​Not reaching its full potential, the sign can now be seen hanging downstairs in the offices of the North Hills JCPenneys in Raleigh, NC.